Enroot

Premium zero-proof beverage company that began as a crafted tea and yerba mate brand and transitioned into non-alcoholic wine.

My role

+ Web design + UI/UX

Website Refresh

We focused on the following goals:

1) More scannable content
2) Bolder, more modern style to compete against oversaturated beverage industry
3) Improve the buyer-friendly experience with Shopify integration and clear CTAs

Old Home Page:

New Home Page:

Old Product Page:

New Product Page:

To streamline the site experience, we cleaned up all the content blocks and reorganized the sitemap. To increase the impact of the "SHOP NOW" button and generating sales, we got rid of unnecessary buttons and extra content-related pages on the site.

Landing page concepts

Additional concepts for the site theme were mocked up for different audience segments.

NEW Product Site, 2024

With the new product line being released, we revamped the site once again to reflect the evolving brand and its messaging. The goal was to give the site an elegant face-lift without departing too far from the original feel of the brand.