VZ Virtual Teller

How can we use 5G to transform retail banking for consumers?
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To help answer this question, our team created a digital product that aims to leverage 5G networks to connect users to a personalized, digitized, and streamlined experience with a financial advisor.

This case study was created under advisorship of Verizon5G at Cornell Tech.

My role

+ UI design + UX research and testing

Product Interface

DISCOVERY PHASE

Preliminary Research Findings

Consumers still visit retail bank branches to complete financial transactions.

Banks' operating costs are rising, leading to closures at certain locations.

Pop-up branches potentially address consumer needs and with lower operating costs.

Hypotheses

Bringing sensitive documents is inconvenient and risks security.

Lack of branches nearby and language barriers limit accessibility.

Customers go through long queues at branches before speaking with an advisor.

Product Vision

5G-driven platform for banks to deliver fast and reliable financial services pop-up branches.

User Survey: Hypothesis

Late millennials undergoing significant changes in their stage of life prefer to speak with financial advisors to discuss options and apply for loans.

International students in the U.S. visit retail branches for even standard transactions due to their unique immigration status.

"Pop-up branch" in remote areas with private rooms to speak with financial advisors addresses the need of select customer segments.

PRODUCT NARRATIVE