Designing dynamic visuals and seamless interactions for StrongArm's growing product line, leveraging on-body data and storytelling to champion the Industrial Athlete.

In 2020 I had the opportunity to spearhead SA-T's website redesign process from wireframing and ideation to final execution. I worked closely with marketing team members to flesh out content for each page and coordinated with developers who assisted in the back-end construction to ensure that we were able to create a robust sales experience for future site visitors.

In 2022 we partnered with an external agency for a second redesign as we underwent a complete organization-wide rebranding, which included a transition from Webflow site hosting to Wordpress. I participated in the redesign process and currently maintain site content and our WP CMS, landing page designs, technical troubleshooting and overall upkeep of our web presence.

As a digital designer I had the opportunity to own the UI and product development process for an onboarding and training kiosk, the deployment of which resulted in increased program engagement and user retention for over 400 users at 3 pilot sites.

The goal of the project was to provide an interface for Industrial Athletes on the floor to view their current safety stats and learn how to better utilize the on-body safety wearables provided by StrongArm. For managers, this product would allow them to leverage the kiosk as a Huddleboard and collect feedback to better manage and protect their Athletes during every shift.

With a team of 6 individuals across R&D, marketing, IT, and data, we mapped out the development timeline, produced wireframes and user flows, designed the final interface, and executed testing during a remote go-live with active customer service provided to the sites.

I created a mockup of what our updated Insurance Analytics dashboard could look like for SafePlace tiered clients. The wireframe was created in Figma and includes live data views for management level stakeholders.

I created a library of icons suited to the data-oriented, industrial yet sleek SA-T voice. Every icon fits within a 1:1 square ratio and uses simple line expression to cover a wide range of detail. The icon library contains more than 80 objects and continues to grow as we expand our brand.

Icons In-Use

The collective mission of dedicated safety professionals, influential companies and some of the world’s most established industries to redefine the way we think about workplace safety and wellbeing.

I created the logo design, branding elements, and landing pages for this project as we prepared pitches for our partners in the initiative (AXA XL, Sedgwick).
‍→ Visit: Expect Zero Conceptual Landing Page